A good example given by Berger is the Wheatfield with Crows painting by Vincent van Gogh. A single image may have been created to portray a certain meaning set by the creator however, with reproduction, an image can be zoomed in or out, easily dividing it into parts, making each of this segment a subject by itself hence, giving the image a whole different meaning.īerger also stated that “The way we see things is affected by what we know or what we believe” and that we understand the things we see based on how much we can relate to it, and this may vary from person to person. It was no longer so easy to think of appearances always travelling regularly to a single center” and that “Reproduction distorts, only a few facsimiles don’t”. Appearances could travel across the world. We could see things which were not there in front of us. John Berger stated in the “Way of Seeing”, both a book and tv-series aired in 1972, that “With the invention of the camera, everything changed. However, this ambiguity has also made it possible for an image to be easily manipulated and be transformed based on how messages are desired to be presented. Their meaning depends on its viewers of which may vary from one person to another. Visual images, such as photographic stills and paintings, has an ambiguous nature, open to interpretations and assumptions from whoever looks at it.
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